The Luxury Strategy

Posted by Pam at 21 October , 2009

Those who read my article about school selection know I did an MBA because I wanted to move toward Luxury.
As I spent my summer holidays knowing I was accepted at the HEC MBA, I read a new book called Luxe Oblige (in English: The Luxury Strategy), written by two HEC MBA professors.

This week I discovered these two videos online (in French).

JN Kapferer & V Bastien (Luxe Oblige) dans Darketing - ep1

JN Kapferer & V Bastien (Luxe Oblige) dans Darketing - ep2

It’s quite funny to see one of our teachers in a video :)
Now I need to go back to my Marketing case for tomorrow…

Tags: Books
Posted in: Just me

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